The New Wedding Trend That’s Everywhere—But Is It Right for You?
In the age of TikToks, Instagram Reels, and behind-the-scenes magic, wedding content creators are becoming one of the most talked-about additions to a wedding day media team.
But what exactly is a content creator—and how are they different from a photographer or videographer? More importantly: Do you need one??
As a Los Angeles + NYC wedding photographer who works in both editorial storytelling and commercial brand strategy, I’ve seen firsthand how content creators can complement your wedding day coverage—or become redundant if not thoughtfully planned. So let’s break it down.
What Does a Wedding Content Creator Do?
A wedding content creator captures raw, real-time footage on an iPhone or handheld camera (sometimes vintage camcorder), usually for social media purposes. Think:
- TikToks & Instagram Reels
- Behind-the-scenes footage of getting ready (TikTok transitions!), first looks, details and decor, ceremony and reception
- Unedited clips for your stories or content post-wedding
- Trendy day-of recap videos
- Fast turnaround (RAW footage can be airdropped same night – depending on WIFI availability, or within 24-48 hours)
Content Creators are not replacing your videographer or delivering polished films—but they are giving you instant, snackable memories to relive before your full gallery or video arrives. Want to see an example? One of my favorite, popular wedding content creators, Molly Alison helped pave the way for a lot of content creators in the wedding industry.
Content Creator vs. Videographer: What’s the Difference?
It might be obvious to some, but let’s break it down just in case:
| Content Creator | Videographer | |
|---|---|---|
| Gear | iPhone, vintage camcorder or compact camera | Professional cinema/video camera setup |
| Style | Casual, behind-the-scenes | Cinematic, polished, high-end |
| Purpose | Social media moments, fast turnarounds | Keepsake film, long-form storytelling |
| Delivery | Raw footage + short edits (TikToks, IG Reels) | Professionally edited highlight films (3–10 mins) |
| Cost Est. | $500–$2,000+ | $2,500–$10,000+ |
They serve very different purposes—and depending on your priorities, you may want one, both, or neither.
Pros of Hiring a Content Creator for Your Wedding
- Instant Gratification
You’ll receive content within hours or a couple of days, long before your professional video is delivered. - Behind-the-Scenes Perspective
Content creators can capture moments your photographer may not be focused on—like you and your friends dancing off to the side, or a quick mirror selfie before the ceremony. - Social Media-Ready
Want to post a TikTok the next day with trending audio and a voiceover? They’ve got you. - Fun & Relatable
Adds an unfiltered, real-time layer to your day—perfect for couples who love documenting life online. - Great for Destination or Multi-Day Events
When you want light coverage across casual welcome parties or after-parties without adding a full video team.
Cons to Consider Before Booking a Content Creator
- They’re Not a Replacement for Video
I want to shoot this from the rooftops. If you want a cinematic keepsake or ceremony coverage, you still need a videographer. Content creators don’t deliver full edits, audio, or long-form storytelling. - May Overlap with Photographer/Videographer
Without communication, they can get in the way of more curated moments—standing in the aisle, duplicating coverage, or interrupting key shots. See our announcement at the end of this post! - Creative Direction Varies
Not all content creators are experienced with weddings, timelines, or how to shoot for your aesthetic. Choose someone whose style aligns with your vision. - Not Always Professional Editors
You’re often paying for quantity and speed, not storytelling or polish. If you’re particular about branding, ask for examples first. - One More Vendor to Coordinate
It’s another person in the room—so if you’re already feeling overwhelmed, it could add complexity to your timeline. Not a problem – See our announcement at the end of this post!
My Take as a Los Angeles + NYC-based Editorial Wedding Photographer
I love working alongside great content creators—when we’re aligned. My recommendation?
- If you’re investing in a full media team (photographer + videographer), a content creator can be a fun bonus—especially if you’re active on social media.
- If you’re on a tighter budget and have to choose between a content creator and a videographer, think about what you’ll want 5 years from now.
→ Want a hype video for TikTok? Go content creator.
→ Want to hear your vows, voices, and see the full day unfold? Invest in video.
Final Thoughts: Content Creator, Videographer, or Both?
Ultimately, the best wedding coverage is one that reflects you. Whether you lean into fashion-editorial visuals, emotional cinematic film, or unfiltered TikTok, your media team should help tell your story in a way that feels aligned and timeless.
Need help deciding what’s right for you? I’m always happy to consult during the planning process.
📍 Based in Los Angeles, New York, and destinations worldwide.
📩 Inquire here to build your dream wedding media team.
Coming in 2026: A Full-Service Wedding Media Team by Asia Wright Photo
In 2026, Asia Wright Photo is officially expanding into a full wedding media team—including associate photographers, editorial-style videographers, and fashion-forward content creators. Each team member will be trained in my signature style and brand vision, so whether you’re working with me directly or with one of my hand-selected creatives, your final product will always feel cohesive, elevated, and editorial.
Stay tuned for the launch of our curated media collections—designed to tell your story from every angle!
xo
Asia
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